1. It's easiest when you need it the least. In the beginning, when you're just a guy with an idea trying to meet new people and make things happen, no one wants to be your friend. Why? Because most people are trying to meet others that can help them / add value to what they're doing, and you haven't yet proven yourself 'worthy'. Therefore, ironically, the best thing you can do to help yourself network is to stop networking and go execute something worth telling people about. Then, all of a sudden, they'll say - 'wow, I've heard of that - sure, let's chat'!
2. I wrote forever ago about being a 'go-giver', and it's just so true in networking. As I said, most people meet others thinking 'how can this person help me?', whereas the true secret to networking is to thing 'how can I help this person?' Every time I meet someone, I try to think of someone I know that they could benefit from. No matter who they are, how big they are, how much they've done - everyone appreciates a great introduction. And if you're the person that made the introduction, you've set a precedent, one that they'll be happy to continue. (not to mention that it's just a great feeling to have people tell you how much they clicked with the person you intro'd them to!)
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